Our client, GMR, asked us to bring their vision of a Coors Light branded bar to reality at NOKIA Theatre at L.A. Live. Located near downtown next to the L.A. Convention Center and STAPLES Center, the NOKIA Theatre is a world-class venue that has hosted many top music performers, the Grammy’s, the ESPY’s and the American Idol Finale.
Working from artist renderings, we took their design concepts and created the bar you see above. The side walls were covered in a pearl finished stainless steel and an LED back-lit Coors Light logo sign was installed. The front bar area had a custom built LED backlit sign with a blue to white gradation on the signature mountains and the back of the bar area had an LED edge-lit sign installed that cycles the white of the mountains from bright to dim. As a finishing touch, a mirrored ceiling was installed above the bar counter.
Lead-time to manufacture the light boxes was about a month and installation took place over the course of a week. Both the client and the venue were extremely pleased with the results. It was an impressive performance by the folks at All Wall Graphics.