Lacking Lettering Lamentation
With the grand opening of St. Joseph Hospital’s new Cancer Center less than two weeks away, we were asked if we could help solve a little dilemma that had cropped up. Seems that the permanent lettering, ordered from another vendor, for a wall seen from the street and the lettering to go around the main entrance circular drive was not going to be ready in time for the opening. Our client, St. Joseph Health System, asked if we could help them get temporary lettering installed in time for the big event.
Working with Account Executive Ralph Love and Production Manager Francisco Flores, we created temporary lettering to represent what the final letters would look like once they were on-site and installed. Using brushed metallic vinyl applied to 1/4” Sintra, each letter was cut out and installed in-position with Velcro. The circular drive lettering measured 18” tall by 510” long and the street entrance lettering measured 36’x120”.
The client was thrilled with the result and thankful we could come up with a creative solution to their problem. The grand opening was held with great fanfare and nobody was the wiser that the signage was only temporary. Now, there was no need for a lacking lettering lamentation.